8.2 Go-to-Market Strategy8.2 Estratégia de Go-to-Market
The success of the project depends not only on the technology but also on actual adoption. Gold Mining combines acquisition campaigns, digital marketing, and on-chain and off-chain partnerships to scale its community and consolidate value.
🎯 Launch Strategies
🔊 Impactful Marketing
Impact Marketing
Multichannel Campaigns: Telegram, Twitter/X, Instagram, TikTok, Discord, and YouTube.
Educational and Technical Content: Reels, articles, infographics, and explanatory videos.
Actions with Web3 Influencers (LatAm, Africa, and Europe).
Drops, Gamification, and NFT Rewards.
🤝 Strategic Partnerships
Artisanal Miners with ESG Practices.
Web3 and RWA Startups for integrations and co-marketing.
Regional exchanges to ensure liquidity and reach.
🌍 Internationalization
Initial focus on countries with high inflation (Argentina, Nigeria, Venezuela, Turkey).
Translation and localization of content into 5 languages.
24/7 support via community channels.
📢 Community-Led Growth
Affiliate system with 6 levels and APY boost.
Public dashboard for ranking by staking, burning, and referrals.
Seasonal launches with public voting (DAO).
📌 Chapter Summary:
A Gold Mining is moving forward with a clear roadmap, well-defined milestones, and a robust market entry strategy. The combination of solid technology, a vision for real impact, and a focus on community adoption positions the project as a leader in the new era of real asset tokenization.
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